R Social Labs Book a strategy call
Conversion + Search Diagnostics

Nobody abandons a cart for no reason.

We diagnose where buying intent breaks, rank every issue against a fixed 31-point system, then address the highest-priority constraint first.

90 SEC · SOUND ON Product-page teardown

90-second visual walkthrough·Sound on·Recorded walkthrough. Prefer to read? The written breakdown starts below.

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Your best seller is reviewed before we meet.

The method in 15 seconds
1
Observe the behaviour
Go down the page the way a first-time buyer does.
2
Rank the cause
Score each issue against the fixed rubric.
3
Fix the first constraint
Address the highest-priority issue before anything lower.
03The knowledge gap

Buyers left here. What made leaving easier than continuing?

Your dashboard shows exactly where buyers drop off, and stops there. So we start from observable friction: we go down the page the way a first-time buyer does.

Buyers remaining · by page depth
why? LAND GALLERY SPECS SCROLL EXIT
04One page, read like a buyer

One product page, on the board.

In the film we open a best-seller product page on a phone and read it the way a first-time buyer would. The same teardown we run on yours.

Diagnostic board Sample teardown
Finding
Evidence
Status
FindingPrimary Add-to-Cart is 2.4 screens down
EvidenceMobile product-page review
StatusRanked: addressed first
FindingBuyers' proof (4.9★ · 1,300 reviews) is 5.1 screens down
EvidenceMobile product-page review
StatusRanked: deliberately unresolved
The Priority-1 intervention, shipped.

A sticky Add-to-Cart bar locked to the viewport, so the primary buying action follows the buyer down the page.

The second finding stays on the board. Your page has its own board. That's what the call is for.

05Every store · the same test

31 checks. Four tiers. One first move.

31Checks in the fixed diagnostic
TIER 1Buy-path blockers
TIER 2Trust & decision
TIER 3The case
TIER 4Leakage

Every finding carries visible evidence. Multiple findings don't become multiple projects. Priority 1 is addressed before anything lower.

A diagnostic that recommends everything has not prioritised anything.

If we can't show it on screen, it doesn't go in.
06How engagements run

We diagnose. Then we build.

1
Diagnose
The observable issue and its evidence.
2
Rank
Against the complete rubric.
3
Address
Design and implement the highest-priority intervention.
4
Verify
Review what changed before moving down the list.
07Search and sale

Search determines which promise earns the visit. The page determines whether it survives the buyer.

01
Search intent
02
Landing promise
03
Product-page evidence
04
Buying action
08Built for stores ready to act

+A good fit

  • –Ecommerce/DTC is an active channel
  • –Real traffic and buying behaviour to examine
  • –Willing to prioritise over a broad redesign
  • –Implementation can proceed when an issue is found

×Not a fit

  • ×Pre-launch concept validation
  • ×A visual redesign without diagnosis
  • ×A fixed task list seeking a rubber stamp
  • ×Free ongoing consulting via intro calls
09What happens on the strategy call
1
You share the page
2
We review it before the meeting
3
We bring one ranked priority, the evidence, and how we'd address it
4
You keep the finding
Is this a full CRO audit?
No. The call brings one ranked priority. The full audit is a separate engagement, scoped after.
What do you review before the call?
One page, usually your best seller, against the fixed diagnostic.
Do you implement the changes?
Yes. Diagnose, rank, address, verify. Implementation is what we do.
Can you work with an existing team or agency?
Yes; ownership is clarified after diagnosis, not before.
Why no case studies or logos here?
This page is designed to let you inspect the diagnostic method directly. The evidence, the ranking logic and the intervention sequence are the authority claim.

Give us one page. We'll show you the first move.

We'll review it before the call, rank the issue that matters most, explain the evidence and show how we would address it.

Reviewed in advance One priority, not 31 recommendations No pitch deck You keep the finding
Book a strategy call →

15 minutes · bring your store URL